The question also allows you to sell yourself to the interviewer by demonstrating your passion for the job, and the competencies you possess.
Why Is This Question Asked so Frequently?
As mentioned, the two key angles in this question are your interest in the company/industry and your interest in the job. A strong answer will cover both.
Your career goals and plans for the future Your enthusiasm and motivation, if you are hired The most appealing part of the job or company to you
Different Ways This Question Can Be Asked
Bear in mind that each of these questions is essentially asking the same thing, and each merits a similar response:
Why are you interested in working at this company? What motivated you to apply for this position? Why do you want to apply for this job? Why do you want this job?
It’s useful to know what variants could arise, so you don’t get thrown out of your stride. Also, employers are looking for some individuality in your response, so the answer to each won’t be identical – just very similar.
How Do I Prepare for This Question?
Preparation for this question is a case of separating it into different aspects, allowing you to prepare a structured and logical response. If answered skilfully, your reply can raise the likelihood that the interviewer will see you as the right candidate, increasing your chances of being hired. An example structure could be this:
1. Why Do You Like the Organisation?
Have you done your research into the company, its culture and its competitors? If so, you should be able to come up with coherent reasons for wanting to work there, such as the reputation of the company, its values, its growth/success, or your appreciation of the products/services it offers. Not only will it help you with the interview – it will also help you determine if you really want the position.
Some Common Blunders:
Just so you know, “It’s close to my house” is never a good answer. Don’t use these either:
Universal answers. Anything vague is unlikely to stick in an employer’s mind. Unenlightened answers. This just shows the employers that you haven’t done much research about the company. Half-hearted answers. You are here to convince your employers you really want the job; not to convince them you are here just to make up the numbers.
2. Why Do You Like the Job?
Company research is key here. But you also have to show the employers that you are capable of actually doing the job. Focus your answer on the skills required. Don’t mention pay or benefits, as the employer wants someone interested in the job, not the perks. Shape your answer on your current career goals and what you plan for the future, as well as your impressions of the working culture, and it will leave your interviewer with the impression that you are career-focused and interested in the company. Employers hire people who enjoy their job and have good skills in that sector. Convey those two traits and you’ll be in a good position.
Some common blunders:
Universal answers. Employers don’t want to hear that you applied because the position was vacant. You have to show them why the job is perfect for you and why they should hire you. Unenlightened answers. Research the job description and have your answers be relevant to what’s in there. Half-hearted answers. Give specific details about the job position to show the employers your interest in the job.
3. What Skills Can You Bring to the Table?
Finally, demonstrate to your interviewer what skills you possess, such as organization and decision making, using your personal experience to demonstrate them. Also, don’t forget to mention why you are a unique and strong candidate for the job. Employers are after someone who will most likely add to the value of their company. If you can, use numbers to demonstrate how you could save or make the company money, as well as where you have achieved this previously. It is best not to mention the salary, working hours or commute time as the main reason for you wanting the job. Focus on how your hire might benefit the company, rather than how working for that company benefits you. Don’t put yourself in the limelight while in an interview. Next, do a Google search. Read different articles about the company and any news on them, such as a change of CEO or a new product line. Check the latest trending articles first but don’t forget to check out the older ones too. Last but not least, use your most important source of research: your network. If you know someone who is working at the organisation or had worked there previously, get in touch with them. Or perhaps you can get introduced to someone who works there you don’t currently know, but a LinkedIn contact of yours can introduce you. “Inside contacts” can help you gain some valuable information and maybe help you as a supporter. They will know how different departments work, will have a sense of what the ideal applicant should demonstrate, and will have some idea of how the HR department functions. Don’t use their name in the interview, however.
Some Example Answers
“In my previous company, I was part of a team that raised sales revenue by 20% annually, in what was considered to be a flat industry at that time. My six years of experience in sales and marketing will be crucial in generating that kind of growth at [company].”
